Franchise : Approximately HK$1 million
Target Regions: China, HK, Macau
Brand Story
Demi represents the modern, independent woman—charming, fun-loving, mature, and resilient. The brand's minimalist sunflower motif embodies its sub-brand identity and designer aesthetic.
The sunflower (symbolizing "silent love" in floriography) reflects the brand's philosophy: a bold pursuit of passion and self-determination. Just as the sunflower turns toward the light, Demi inspires women to embrace strength and courage, facing life’s challenges with optimism.
More than a fashion statement, Demi champions a mindset—empowering contemporary women to rise, thrive, and radiate confidence.
